October 6, 2008—Palo Alto, CA—Gay Geek Store™, an online retailer offering a variety of unique gay themed products, announced that it has introduced a new series of satirical, pert bumper stickers titled, "What Are You Gay For?" As part of the introduction for its new collection, the Gay Geek Store has also introduced an online crowdsourcing game that invites people to play by asking for their opinion on what they think the next set of bumper stickers should say. Crowdsourcing is a growing trend where companies essentially issue an open call to the public seeking their opinion and "two cents" to help drive decision-making often around product features and plans.
Tapping into a hotbed of political issues such as this year's presidential election and a growing chorus of judicial rulings that protect the right to marry, the first bumper sticker proclaims, "I'm Gay For Obama," while the other declares, "I'm Gay For Marriage." The online store plans to release additional new designs to its "What Are You Gay For?" sassy bumper stickers series over the next several weeks.
Each bumper sticker is top quality, outdoor weatherproof vinyl and has a 5-7 year average lifespan. Unlike roll stickers that fade in the sun and deteriorate in the rain, the Gay Geek Store's screen printed stickers use inks that do not smear, run, or fade in the sunlight or rain, providing a longer lasting product. Pricing for the bumper stickers will be $3.99 per sticker plus shipping and handling. The new bumper sticker series expands the company's current offerings and is available online at http://www.gaygeekstore.com, beginning October 6, 2008.
The company's new crowdsourcing game tests players' GayQ (Gay Quotient) to see if they can guess which sayings have generated the most votes. The game consists of five questions that measure players' GayQ. Highest ranking players then have the option to submit their recommendations for new words for the "What Are You Gay For?" collection. For example, a winning player could suggest words that they'd like to see turned into product, such as "I'm Gay For…" Peanut Butter, or Project Runway, or Shopping. The company also plans to leverage the most popular sayings into future product offerings.
Using Google's App Engine, the company is currently developing a version of its online game specifically for the Apple iPhone and Apple iPod Touch, with a Facebook Platform version soon to follow.
Based in Palo Alto, California, Gay Geek Store is an online store that offers humorous products targeting the gay population. In addition to offering exclusive products, the company strives to offer the best product quality at attractive prices. Gay Geek Store seeks to bring its offbeat humor and geek sensibility 'out' to the public. All designs come from a flash of insight, a moment of inspiration, and the inclusion of customers via the company's unique online crowdsourcing game. Whatever the catalyst, Gay Geek Store products are designed and created to make others take notice. For more information, interested parties can visit http://www.gaygeekstore.com.
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